We expect the Sonic and Candy Crush audiences will be drawn to the exciting new world we have created together. “ Sonic is a beloved character worldwide and one that fits seamlessly within the narrative of our game. “ Partnering with Paramount on Sonic the Hedgehog 2 presented an incredible opportunity for the King team,” says Jennifer Sharp, Vice President of Mobile Partnerships at Activision Blizzard King. “ It’s rewarding to pair these two iconic franchises for a unique experience that Sonic fans and Candy Crush Saga players alike can be surprised and delighted with ahead of the film's release.” We are happy to partner with Candy Crush Saga, tapping into King’s game experience, and loving and engaged fanbase,” says Irene Trachtenberg, SVP of Global Partnerships at Paramount Pictures. “ Sonic the Hedgehog 2 is about teamwork, exciting adventures (to save the world!) and having fun. They'll help fuel Sonic's energy, collect Sonic Spin Dash Candies, as well as unlock delectable treats and boosters. In the Candy Crush Saga x Sonic the Hedgehog 2 collaboration event, players will team up with Sonic and Tails to retrieve the master emerald from Dr.
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Beginning March 31st, players can expect to go on a treasure hunt with Sonic and Tails in an entirely different way, as blue candies from the game have now been replaced with Sonic-themed boosters, with the lovely music from the movie hyping up players even more in the background. Paramount Studios and King have announced an exciting collaboration event for Candy Crush Saga, bringing Sonic the Hedgehog 2 into the casual match-3 game.
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